Adidas
Decode
Recode
Repeat
Decode. Recode. Repeat. Is the Adidas running philosophy.
It goes beyond their products. It’s their mentality and spirit.
It’s their running platform.
We created a series of animated films to portray the design creation process and the conception of the Ultra Boost 19 running shoes. This series of films was exhibited internally to their markets as a teaser of the campaign later developed called Recode Running.
Strategy: Brand Articulations
Agency: Lore Studio Amsterdam
Director: Manson
Prod Company: CANADA
Role: Creative Director