ADIDAS
WE ALL NEED SOMEONE
TO MAKE US BELIEVE
The Adidas global brand campaign supports the continued ambition to help disarm negative pressure in sports. Underpinning the rallying cry of “You Got This,” the campaign shifts focus to the importance of positivity in sports and the pivotal role that parents, coaches, teammates, and friends play from the sidelines in supporting athletes at every level.
Anthem film:
The campaign seeks to motivate everyone to be a positive influence in sports as new global research uncovered that four out of five grassroots athletes regularly experience unhelpful sideline behaviors. This can lead to them dropping out of sport. Through this campaign, we’re championing a universal truth that everyone needs someone to help make them believe You Got This.
Individual Films:
Directed by Crowns and Owls
Produced by Anorak
Cinematography by Joao de Botello
Edit by Clara Luff @ Cabin Edit
Grade by Tim Smith
Agency: TBWA Amsterdam & 180LA
Creative Team: Thomas Julien, Dan John, Christian Lopez, Nick Cullen Bristow, Keke Mahlelebe.