Adidas
Recode Running
Recode Running is an original Adidas film series that invites people to rip running apart and stick it back together in new ways so that everyone can run how they want to run.
This process of reinvention is born from culture, manifested in the product, and challenges everyone to rethink what’s possible in running, so they can transform themselves, their communities, and the sport.
Global TVC film.
Chapter one.
The Waste Race.
‘Plogging’ is a new hybrid form of running that combines picking up garbage with running. Katalina Sogor and Celina Eisenring, are two expats that have inspired Shanghai locals and internationals to plog under the banner of ‘The Shanghai Trash Runners’.
Chapter two.
To Hel & Back.
Young, independent, and all heart, Sword is a crew of runners based in Warsaw - not exactly the running capital of Europe. That’s precisely why they’ve taken it upon themselves to transform people’s perception of the sport, by running their own version of the much-hyped, Speed Project across Poland.
Chapter three.
THF Run Club.
Chapter four.
Lines in the Sand.
Strategy: Brand Articulations
Agency: Lore Studio Amsterdam
Director: Daniel Kaufman
Edit: Fouad Gaber
Prod Company: Somesuch + Anonymous
Role: Creative Director