Christian Lopez

Nike Japan.

Play New.
New Girl.

According to a report by the World Economic Forum in 2021, the average Japanese woman’s income was 43.7% lower than the average Japanese man’s income. There are also several sports that still don’t offer an equal opportunity to continue playing for female athletes such as sumo and baseball.

Agency: Wieden+Kennedy Tokyo
Director: Caroline Koning
Production: BWGTBLD GmbH
Executive Producer: Philipp Ramhofer
Director of Photography: Kaname Onoyama
Editor: Trim Edit Carla Luffe
Music Composer: Chris White (SIREN)
Sound Designer: Jon Clarke (factory)
Colorist: Mikey Rossiter (The Mill New York)
VFX Production Company: SWISS
W+K Team: Curro de la Villa, Kerli Teo, Max Pilwat, Andrew Miller, Thijs Van de Wouw, Kana Ikushima, Justin Clam, Shinya Kamata, Kaede Ose. And more.

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