Place a tree on it.
IKEA's new app lets you place virtual true-dimensional furniture into your place. So we named it 'IKEA Place' and made a little launch film about it to be presented at the Apple Developers Conference.
The app automatically scales products based on room dimension with a claimed 98% accuracy. More than 2,000 Ikea products will be available on the app at launch and in addition to digitally placing products in a room, it allows people to capture the setting in the app and share as an image or video with friends.
Agency: 72andSunny Amsterdam
Role: ACD/Senior Creative