Decode Recode Repeat.
Decode. Recode. Repeat is the adidas running philosophy.
It goes beyond their products. It’s their mentality and spirit.
It’s their running platform.
We created a series of animated films to portrait the design creation process and the conception of the Ultra Boost 19 running shoes. This series of films were exhibit internally to their markets as a teaser of the campaign later developed called Recode Running.
Strategy: Brand Articulations
Agency: Lore Studio Amsterdam
Prod Company: CANADA
Role: Creative Director