Global brand campaign for Bugaboo
For the last 15 years Bugaboo have been the choice of the design conscious entering into the brave world of parenthood. With the launch of the Boxer, they aim to conquer the luggage market with a whole new set of customers. With two very different products they wanted to create a point of view which unites the brand and launches it to a Global level.
We came back with a very simple idea. Bugaboo make products which help us get places. Wether it's a stroll to the park or catching the 6am red eye, Bugaboo is the perfect travel companion to help you move freely though the world. We kick started the Move Freely campaign with a film. The story of two people as they navigate there way through New York.
Agency: 72andSunny Amsterdam
Role: Senior Creative / art director