Christian Lopez

Recode Running Global TVC film.

Chapter one. The Waste Race.

Chapter two. To Hel & Back.

Chapter Three. In Transit.

More Chapters to come.

Adidas Recode Running.

Recode Running is an original adidas film series that invites people to rip running apart and stick it back together in new ways so that everyone can run how they want to run.

This process of reinvention is born from culture, manifested in the product, and challenges everyone to rethink what’s possible in running, so they can transform themselves, their communities and the sport.

Strategy: Brand Articulations
Agency: Lore Studio Amsterdam
Director: Daniel Kaufman
Prod Company: Somesuch + Anonymous
Role: Creative Director

Next project