Adidas China 70 years.
Create the tomorrow no one has thought of.
2019 was the 70th anniversary of Adidas as well as the founding of the People's Republic of China; a perfect cultural moment to inspire a whole new generation of Chinese creators and celebrate the country’s history. The film follows an up-and-coming sprinter, 17-year-old Li Yuting, as she goes on a run. Along the way, she’ll be supported by the full power of the country: creators and athletes from yesterday, today, and tomorrow.
Agency: 72andSunny Amsterdam
Director: Salomon Ligthlem
Prod Company: Division